Jeffrey's Lager.
When Tennent’s Lager launched Jeffrey’s Lager throughout Scotland, they asked us to create the branding.
It had to look interesting, inviting and we had to get the line ‘Brewed in Scotland’ on there too.
The idea behind the castle design was a reference to a vintage ale from the same brewery, not seen in Scotland since the 70s; inviting through it’s crafted heritage, it comfortably established it’s place on the counter of Scotland's pubs and the rounds of their clientele.
