Levi's.
Levi’s is an iconic brand and we wanted to create something to reflect the design and construction of their unisex range.
We approached the challenge from a slightly irregular angle, structuring the catalogue in such a way that the design followed a very mechanical wireframe grid.
The text, size and fabric charts worked rigidly within this format, then we overlaid much looser stylised photography to create the perfect juxtaposition, much in sync with the actual product.
