Raffles Gin.
We had the privilege of taking a brief from Ian Macleod Distillers to conceptualise and create a new world competing gin for the American and European markets both off-trade and for mixologists to devour and enjoy.
Using the Peacock, which is a symbol of sensuality, beauty and extravagance, vibrant Kurz foil colours are used throughout; to bring them to life and seem liquid-like, moving almost, inspired by where art nouveau met art deco.
Copywriting by Richard Jefferson.
