VersAcoustic.
From the brand creation to promotional material & publicity, we played our part in every aspect of this product launch for the Versa range of beer; targeting Scottish music lovers amid a series of intimate acoustic shows, broadcast by STV and featuring a wealth of musical talent including James Yorkston, My Latest Novel and The Delgado’s Emma Pollock.
The artwork provided a perfect visual representation of the products contradictory nature, displaying extreme beauty and tenderness, creating a highly desirable series of artworks which were snapped up and torn from walls to be retained as souvenirs by those lucky enough to attend (true story!).
